Inclusive Australia encourages Australians to break their social media bubble

4 December 2019

Creative Agency: Thinkerbell

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... and follow @_somebodydifferent.

In partnership with Monash University, Inclusive Australia has compiled the Social Inclusion Index - the first research of its kind to measure the overarching issue of social inclusion in Australia.

Inclusive Australia is a not-for-profit organisation made up of a growing alliance of organisations and high-profile ambassadors that aims to create a society where all people feel they belong and are valued, and difference is respected and celebrated.

With social media often propagating groups of ‘sameness’, Inclusive Australia is asking people to follow @_somebodydifferent, Australia’s most diverse Instagram account.

Owned by a different person each day, the aim is to encourage Australians to diversify their social feeds, so they can get an insight into different lives and better appreciate people outside their bubble.

Inclusive Australia CEO Andrea Pearman says the impact of social exclusion could no longer be ignored.

“We all tend to surround ourselves with people who look and think like we do. That is why we are asking people to take the small step of following @_somebodydifferent on Instagram or joining the alliance,” Pearman says.

“Exploring differences can be challenging. But we know from history that when we embrace the difference of our people and communities, we are successful both socially and economically.”

Jim Ingram of Thinkerbell added, “We are all different, it’s what makes us human. By following @_somebodydifferent, you’re opening yourself up to Australians you otherwise wouldn’t see. This is a genuine opportunity to help better Australia, and in doing so, better yourself too.”

So go on, follow @_somebodydifferent now and help celebrate difference in Australia.

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