Ikea celebrates summer with dancing deck chairs

21 November 2016

Advertiser: IKEA
Creative Agency: The Monkeys
Media Agency: Match Media

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The Monkeys are continuing their weird and wonderful streak with the latest Ikea ad celebrating summer afternoons.

Inspiring Australians to rediscover the fun and happiness in everyday life at home, Ikea is showing how you can enjoy life in your own backyard. 

The spot is the first under the new platform, The Best Day is Everyday, and is a different approach from its last ad The Best Toy Ever.

The Monkeys co-founder and ECD Scott Nowell, says: “Telling more of a story around Ikea products creates a memorable way to stand out in the retail space and continues the Ikea mission to help Australians rediscover the happiness in everyday life at home.”

Directed by Rabbit’s Lachlan Dickie, the campaign will broadcast across TV and online and will be supported by Ikea owned channels.

Ikea Australia national marketing manager Kristin Bengtsson says: “Our new campaign celebrates the everyday like the once-in-a-lifetime day it really is and inspires us to look at familiar situations differently. It makes IKEA products the heroes and showcases their unique features and benefits in a way that brings a real sense of wonder and playfulness.”

Credits:

Agency: The Monkeys

Executive Creative Director: Scott Nowell

Senior Creatives: Barb Humphries, Tim Pashen & James Harvey

Creative Team: Katyana O'Neill & Renee Bryant

Group Content Director: Humphrey Taylor

Senior Content Director: Kelly Howard

Senior Content Manager: Lauren Shelley

Planning Director: Michael Hogg

Planner: Charlotte Marshall

Head of TV: Thea Carone

Senior Producer: Penny Brown

Client: IKEA Australia

National Marketing Manager: Kristin Bengtsson

National External Communications & Media Manager: Peter Moore

Media Agency: Match

Production House: Rabbit

Director: Lachlan Dickie

DOP: Geoffrey Simpson

Executive Producers: Lucas Jenner & Alex Hay

Producer: Lucas Jenner

Puppeteers: Paul Trefry @ Creature NFX

Edit House: Arc Edit

Executive Producer: Joseph Perkins

Editor: Drew Thompson

VFX: Blackbird

VFX Supervisor: Nicholas Ponzoni

Executive Producer: Sam Hall

Grade: Scott Mclean

Sound House: Song Zu

Sound Designer: Myles Lowe

Executive Producer: Katrina Aquilla

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