IBM recruits Serena Williams to promote IBM Watson

18 January 2016

5 3
Welcome to the cognitive era, where a computer can school Serena Williams on the art of tennis. Say what?

With IBM as one of the official partners of the Australian Open, the technology and consulting corporation has recruited Serena Williams for its latest spot promoting IBM Watson.

IBM Watson is a technology platform, and according to IBM can spot diseases before patients display symptoms, predict trends before they’re trending and answer questions before they have been asked - it is one smart piece of technology.

In the 30-second clip, IBM Watson speaks to Williams about how the cognitive system can help customise the tennis star’s training program based on biomarker data. Watson says, “You might say I am the Serena Williams of cloud-based cognitives.”

The spot is part of the IBM onsite content around the Australian Open and is a teaser for a bigger campaign to be released after the Australian Open.

Last year IBM launched a virtual reality game and iPad app using real time data for the Australian Open, so this technology is a big step in the ad tech game.

Featured Collections

comments powered by Disqus