Furniture giant Amart releases first work with Y&R Brisbane in 'I got it at Amart' campaign.
Amart has revealed its 'I got it at Amart' campaign as the company continues its expansion across Australia.
It is the first ad campaign completed for the furniture giant by Y&R Brisbane since the creative agency was appointed to the company in July.
Amart Furniture's general manager Rodica Titeica says that the 'I got it at Amart' campaign highlights the quality of its products, which she says, Amart has focused on.
“Over the last four years, we’ve made significant improvements to our business and the quality of our furniture. We’re thrilled to finally be able to tell the world with I got it at Amart,” says Titeica.
Executive creative director at Y&R Brisbane Brendan Greaney says they wanted to capture the excitement that comes with purchasing new furniture.
“There’s a little shiver of pride you feel when you nail a great deal on a really good piece of furniture,” Greaney says.
“The kind of feeling that makes you want to release the doves, or at least call your Mum. The more we learned about Amart, the more we realised how true that insight was.”
The campaign rolls out on TV, radio, out of home, digital and in-store this week.
