Ben and Jerry's has renamed its Chocolate Chip Cookie Dough ice cream to 'I Dough, I Dough' in support of same-sex marriage.
As a part of the campaign, the ice cream brand erected a giant wedding cake in Pitt Street Mall. People were encouraged to pose as cake toppers to show their support.
Ben & Jerry’s Brand Champion Down Udder, Kalli Swaik said “As a social justice
company, we’re immensely proud to support an issue that embodies so many of our core values.
We champion equality above all else, believing that everyone in a loving relationship should be able to mark their commitment to each other in marriage, regardless of gender or sexual orientation.”
