Hyundai’s new Venue fits in and stands out

19 September 2019

Advertiser: Hyundai
Creative Agency: Innocean

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Created by Innocean Australia, the cheeky integrated campaign highlights the stylish attributes of Hyundai’s new entry-level vehicle.

Hyundai has unveiled its new Venue SUV in latest ‘Fits In Anywhere, Stand Out Everywhere’ campaign.

Created by Innocean Australia, the cheeky integrated campaign highlights the stylish attributes of Hyundai’s new entry-level vehicle, including its ability to look good whilst squeezing into tight and unexpected spaces.

Promoting a car that is small in stature yet makes a big design statement, the campaign aims to appeal to an audience who appreciates standout design.

“Venue is our smallest vehicle yet all the styling cues make it look a lot bigger," Hyundai Australia director of marketing Bill Thomas says.

"We needed a campaign that positioned it correctly as a compact vehicle yet delivered on its big personality. Everyone’s delighted with the outcome.”

Directed by Tim & Joe from Revolver/ Will O’Rourke, ‘Fits In Anywhere. Stands Out Everywhere’ is set to run across television broadcast, digital, social and point of sale.

“Not much to say on this one. I liked the script. I like the ad better," Innocean Australia executive creative director Steve Jackson says. 

"Sometimes it’s that simple, right? We just defined the car’s superpowers and then let the directors do what they do best. I think they nailed it, hope you agree.”

Credits:
Client: Hyundai

Creative Agency: Innocean Australia
Executive Creative Director: Steve Jackson
Creative Director: Dan O’Connell
Art Director: Katie Kidd
Copywriter: Charlotte Taylor
Head of Production: Craig Sloane
Agency Producer: Kilou Picard
Group Account Director: Philip Sherar
Account Director: Vincent Pled

Production Company: Revolver/ Will O’Rourke
Director: Tim & Joe
D.O.P: Geoffrey Simpson
Art Director: Arabella Lockhart
Executive Producer: Pip Smart
Producer: Alex Kember

Edit House: The Editors
Post Production: Heckler
VFX Supervisor: Tom Corbett
Executive Producer: Bonnie Law
VFX Producer: Emily Higgins
2D Supervisor: Ryan Trippensee
Lead Compositor: Bertrand Polivka
Compositor: Fiona Lu & Giselle Hunter
Colourist: Greg ‘Elvis’ Constantaras
Online: Brad Smith
CG Artist: Boris Formin, Tim Jarick, Max McMullin & Jack Scrase
Rotoscoping: Avery Park
I/O: Adrian Maurici

Sound: Otis Studios
Music: “Dame mas” by Otis

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