Hyundai's latest campaign helps find the right i30 for you

6 May 2019

Creative Agency: Innocean

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The integrated campaign, created by Innocean Australia, takes on a personalised approach to highlight the broad i30 range on offer.

Hyundai has released a new campaign The One For You to show customers no matter what small car they are looking for, there is an i30 for everyone.

The integrated campaign, created by Innocean Australia and directed by Revolver's Leilani Croucher, highlights how the comprehensive i30 range offers everything from base model value to hot hatch performance and sporty trims to fully spec'd variants.

Hyundai Australia director of marketing Bill Thomas says a "conventional marketing" approach wasn't able to showcase the broad range of i30 models on offer.

"Instead, Innocean delivered on a personalised campaign to really help people navigate the i30 model that’s right for them,” Thomas says.

Instead of using motor industry jargon, the campaign speaks to customers in everyday language to break down the individual characteristics and features of each vehicle to enable them to make the right choice for their needs and desires.

A comprehensive digital campaign unpacks the different variants online and also retargets prospective buyers with more information about each of the i30 models once they have shown interest in a particular model.

Innocean Australia creative director Paul Bruce says the campaign took a personalised approach to reflect the way customers can tailor their i30.

"Every i30 is different and so is every reason someone drives one," Bruce says.

"And, every i30 has a different personality and so does every owner. We really wanted to capture all that rich character in the spots and the language."

'The One For You' is set to run across television broadcast, digital, social and point of sale.

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