Humpty Dumpty sat on the wall. Humpty Dumpty had a great fall… Because he was doing his taxes?
TurboTax's Super Bowl commercial will star a different type of celebrity – nursery rhyme character Humpty Dumpty.
The ad creates a clever contrast between the imaginary fairy-tale world, with medieval soldiers on horseback coming to assist Humpty put himself back together again. As they scoop up the fallen egg, the police appear in a car.
Questions are raised why Humpty was doing his taxes on the wall, which caused his fall.
He responds: “Why? Because I can.”
