Hoyts and BWM Dentsu ad raises eyebrows

16 March 2017

Creative Agency: BWM Dentsu Sydney

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BWM Dentsu and Hoyts launch quirky new campaign.

Hoyts and BWM Dentsu have joined forces to release a somewhat quirky campaign to coincide with the relaunch of the Hoyts Rewards Program.

The 30-second cinema ad, which sees two film-goers comically raising their eyebrows in disbelief of the program, will run across the Hoyts centres throughout Australia and New Zealand.

It aims to promote the various activations Hoyts Rewards Program offers, like free tickets upon activation and 10% eligible spend back.

Hoyts senior group marketing communications manager Philipa Murphy says: “Cinema is the perfect advertising environment to get cut through and guaranteed audience engagement, so in the pre-show our guests are entertained whilst showing the clear message of the benefits of the program.

"The simple, light-hearted humour of the ad clearly demonstrates how irresistibly attainable our Hoyts Rewards program is for all customers.”

BWM Dentsy Sydney ECD Asheen Naidu adds: “Movies are fun and we wanted to communicate the instant benefits of such a great rewards program, in an equally fun way. Using entertainment to sell entertainment felt like a natural fit.”

The ad is reminiscent of the Cadbury Eyebrows campaign from 2009.

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