How far will you travel for KFC?

26 March 2015
 

Creative Agency: Ogilvy (NSW)

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Ogilvy Sydney has launched its latest campaign for KFC, exploring the theme of customers who are prepared to travel far and wide for chicken.

Drenched in 70s-themed nostalgia, evoking the hippie spirit of being out on the open road, searching out new adventures and experiences like we're all as free as a 17-year-old....what could top such a wonderful scenario? Stumbling across a KFC in the middle of nowhere of course!

Ogilvy Sydney has launched its latest campaign for KFC, exploring the theme of customers who are prepared to travel far and wide, or even go on roadtrips, to ‘Chase the Taste’ of its famous chicken.

Running from this week, it will air on TV (FTA, Pay and VOD), digital, OOH and KFC social outlets. The first ‘Chase the Taste’ TVC will run as a 45 and 30-second thematic, followed by a 15-second retail spot advertising KFC’s new Zinger Family range.  The campaign will also run an execution advertising KFC’s $1 chips, billed as ‘Australia’s Best Tasting Chips’.

Creative credits

Creative Agency – Ogilvy Sydney:

Creative Director: Shaun Branagan

Art Director: Wellison D’Assuncao 

Copywriter: Scott Mortimer

Producer: Peter Hackforth

Senior Planner: Waqas Tahir

Account Director: Brad Ure

Senior Account Manager: Jessica Standfield

Production Company - One 20:

Director: Jason Wingrove

Producer: Alan Robinson

Post Production: The Editors

Client – KFC

Media - MediaCom

 

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