Hotels.com wants you to make the obvious choice

4 August 2015

Creative Agency: Host

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Hotels.com has revealed its latest campaign through Host featuring nudists and vermin infested monkey's to show the rookie errors those are likely to make if they also overlooked a great hotels rewards program.

Hotels.com has revealed its latest campaign through Host, launching its new global positioning – “The Obvious Choice” – in Australia.

Hotels.com is a global powerhouse in the hotel booking space, with numerous, unique innovations and advantages. All in all it makes Hotels.com, the obvious choice when it comes to hotel bookings.

In fact, the only people who wouldn’t make that obvious choice when booking their holiday are travel rookies, the very same people who also fall foul of those travel no-nos, the rest of us think are common knowledge.

The campaign focuses on the single moment, the moment of truth, where travel rookies show why they’re exactly that.

The campaign includes film and print executions and will roll out across TV, online video, press and out of home.

Host ECD Bob Mackintosh said, “Over the last few years, the team at Hotels.com have shown they are adventurous marketers with a great sense of humour – they know the first challenge for any brand today is to get noticed and remembered and the best way to overcome that is to do something none of your competitors would dare to.”

Credits
Agency: Host, Sydney
Executive Creative Director: Bob Mackintosh
Associate Creative Directors: Rich Robson, Jon Austin
Senior Account Manager: Mahsa Merat
Senior Broadcast Producer: Emma Friend
Director: Tom Noakes
Producer: Belinda Dean
Executive Producer: Adrian Shapiro
Production Company: Scoundrel
Music: Song Zu
Edit: Adam Wills
Post: Cutting Edge

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