Honey Nut's mascot has disappeared in a stance to save the bee population.
Honey Nut Cheerios has embarked on a marketing campaign with #BringBackTheBees which has removed the brand's bee mascot from its packaging for a limited time as part of a drive to raise awareness about the rapidly declining global bee population.
The campaign has launched in Canada and is aiming to raise awareness about the mysterious disappearing bee population which could have devastating consequences for humanity.
In an emotional video, by Quebec-based creative agency Cossette, people are shown intervening to save various forms of wildlife with a choir rendition of Mr.Mister’s ‘Broken Wings’ playing throughout.
Honey Nut is also attempting to plant 35 million wildflowers, one for every person in Canada, in a bid to regenerate the bee population which plays a crucial role in the world’s food production.
The brand is encouraging Canadian’s to take part in the project by giving away wildflower seeds on the Bring Back the Bees website where people can request free packs in the mail.
The dedicated website features an array of content, videos and infographics which explains just how vital bees are to humanity and how the campaign hopes to help save them.
The #BringBackTheBees campaign will run in Canada from March to July.
