Honda plays with lucid dreaming in campaign

6 February 2015

Creative Agency: Leo Burnett Melbourne

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Whether it's near, far or somewhere far-fetched, Honda is made for wherever you're going. Including any lucid dreams you might be having.

In a new campaign by Leo Burnett Melbourne and directed by Goodoil's Nathan Price, Honda takes a look at lucid dreaming, with the main character 'Brian' using Honda's new HR-V to make a getaway from an imposing force attempting to wake him. 

The car marks Honda's entry into the compact SUV category for the first time in over a decade, with Honda Australia Director Stephen Collins calling it the brand's "biggest launch this year".

"The all-new HR-V represents Honda at its best, and we wanted the campaign to reflect that spirit," Collins said.

The TV ad is part of an integrated camapign that includes cinema, outdoor, direct, online, social and dealer communications. 

Leo Burnett Melbourne executive creative director Jason Williams said: "At the core of the Honda brand is 'the power of dreams' and we have brought that to life for the launhc of the all-new HR-V."

Credits:
Client: Honda
Director, Honda Australia: Stephen Collins
General Manager - Communications & Customer: Jason Miller
Brand Communications Manager: Melissa Altarelli
Brand Communications Specialist: Sarah Tolliday
Agency: Leo Burnett Melbourne
ECD: Jason Williams
Creatives: Joe Hill / Garret Fitzgerald
Senior Agency Producer: Cinnamon Darvall
Group Account Director: Chris Ivanov
Senior Account Director: Jaime Morgan
Production: Goodoil Films
Director: Nathan Price
Executive Producer: Juliet Bishop
Producer: Claris Harvey
DOP: Ginny Loane
Production Designer: Guy Treadgold
Casting: Mullinars (AUS) / Amanda Rees (NZ)
Editor: Jack Hutchings (The Butchery)
VFX & Supervisor: Colin Renshaw (ALT VFX)
VFX head of production: Kate Stenhouse (ALT VFX)
Sound Engineer: Nat Joyce (Nylon)
Sound Producer: Emma Hodge (Nylon)

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