What does a Shih Tzu, a meteor shower and a news broadcaster have in common? The new Honda Civic, of course.
The latest campaign for the Bold Honda Civic, by Leo Burnett Melbourne, continues to dial up the automotive brand’s dreaming focus.
Bringing to life Honda’s ‘Power of Dreams’, the campaign is designed to show anything is possible when you’re bold enough to chase your dreams.
Backed by the iconic song ‘Dreamer’, the 60-second spot tells the story of a determined reporter who has ambitions beyond the small-time dog show story she is covering. When opportunity strikes in the form of a meteor hurtling towards the earth, she chases after it in the Bold New Honda Civic to realise her dream.
Honda’s Australian GM of customer and communications Scott McGregor says the ad creates a strong parallel between the new Honda Civic and the dreams that its customer chases every day.
The campaign is executed across cinema, outdoor, online, radio, social and dealer communications.
Client: Honda Australia
General Manager, Customer & Communications: Scott McGregor
Brand Communications Manager: Ben Familton
Brand Communications Specialist: Melissa Altarelli
Brand Communications Specialist: Sarah Tolliday
Agency: Leo Burnett Melbourne
CCO: Jason Williams
Senior Creatives: Alex Metson / Blair Kimber / Joe Hill / Garret Fitzgerald
Senior Agency Broadcast Producer: Cinnamon Darvall
Group Account Director: Chris Ivanov
Senior Account Director: Jaime Morgan
Integrated Account Director: Nick Bennett
Account Executive: Alex Cusworth
Director of Integrated Strategy: Ilona Janashvili
Strategy Planner: Emily Gould
Senior Digital Strategist: James Duthie
Senior Digital Producer: Charles Crang
Associate Digital Creative Director: Tim Shelley
Digital Designer: Matthew Caminiti
Technical Director: Luke Torney
Senior Back-end Developer: Ken Chen
Front-end Developer: Rami Yahya
Print Producer: John Trifonopoulos
Social Media Team: Chris Steele and Josh Popow
Production: Goodoil Films
Director: Nathan Price
Producer: Andrew McLean
Executive Producer: Juliet Bishop
DOP: Ginny Loane
Production Designer: Guy Treadgold
Editor: Jack Hutchings – The Butchery
VFX & Supervisor: Colin Renshaw - ALT VFX
Sound Engineer: Sam Hopgood - SoundLounge
Soundtrack: Roger Hodgson (Dreamer)
Media: Zenith Optimedia