The spots use humour to showcase Hipages features.
Hipages, in partnership with VCCP, has launched a new brand platform and accompanying ad campaign, designed to give Aussies a new way of thinking about online directories.
The video ads take a humorous approach to describing Hipage's features that make life easy for consumers using its platform.
It shows how easy it is to check ratings and read recommendations from customer reviews to help users find the perfect tradie out of the 135,000 qualified tradespeople on the platform.
Stuart Tucker, chief customer officer of Hipages, said: “The new campaign is designed to raise awareness that there is a better, smarter and more innovative way to connect tradies and consumers, as part of our mission to make home improvement effortlessly efficient.”
“Change the way you tradie’ is a clear signal to Australians to reassess how they engage with tradies and the way they get their home improvements done. Hipages is an exciting, innovative brand with clear ambitions to challenge the category norms.” says VCCP executive creative director Gary Dawson.
The new campaign will run across digital, print, broadcast and outdoor media.