E-commerce store Hello Molly ups its presence with its first ever TV commercial amidst the premier of Love Island.
Online boutique store Hello Molly has launched its first ever TV ad.
The ad was shot against the backdrop of the Langham Hotel and Sydney's 1970s Miami inspired Flamingo Lounge and is running throughout Nine's new show Love Island.
Hello Molly launched in 2012 and has grown through its digital and social channels to now having shoppers in 130 countries.
"Hello Molly has always focused on digital marketing channels but this project was really exciting for us as an opportunity to support traditional Australian media and align ourselves with a show we believe will be a huge succes across the country," says Ena Eaton, Hello Molly's operations manager.
"We anticipate this commercial will resonate with viewers and inspire customers, encouraging us to embrace more traditional brand-building opportunities. As always, our marketing across every channel will continue to align and demonstrate why we've earned our reputation as one of Australia's favourite shops for on-trend eventwear."
With presence on Youtube, Instagram, Pinterest, Facebook, Snapchat, Tumblr, Twitter and their website, Hello Molly hopes to create an equally promising impact through traditional media.