Heinz has launched a new campaign highlighting that its beans are so good, they'll have your neighbours lined up down the block.
The campaign is from independent agency Channel T which won the Heinz account back in November last year and is part of the launch for the new Beanz Creationz range.
It aims to showcase that beans can play a much greater role in Australian meals, by showcasing a character who has just discovered that beans can be the foundation of a range of recipes.
Heinz marketing director Sandra Arango said: “With new Heinz Beanz Creationz we wanted to demonstrate there was a role for beans beyond just ‘beans on toast’. And with the Best Beanz on the Block campaign we’re able to link great taste, with bean versatility”.
The campaign kicked off on Sunday night with a television commerical and will expand throughout digital, social and in-store over the coming months.
Channel T creative director Peter Cerny said:“What also excites me about this campaign is the channel specific content. We’ve got some great contextual display ads and short stop motion video in social to demonstrate just how easy it is to include Heinz Beanz Creationz in a range of delicious meals.”
“Australian tastes have evolved. More than ever people are actively seeking new taste experiences - the foodtruck, the hole in the wall, the buzzing new place around the corner.
"With Best Beanz on the Block we wanted to show that you can enjoy these great authentic tastes, right at home.”