Heinz Beanz announces tour with MKR contestant

8 March 2016

Media Agency: OMD Melbourne

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Heinz Beanz is hitting the east coast with MKR contestant Ash Pollard.

Heinz is taking its latest bean sensations to the east coast of Australia in the Heinz Beanz Creationz ‘food truck’.

The food truck will be stopping at metro and regional areas, serving up the latest Heinz creations.

To make things more delicious for Australian beanz fans, MKR star Ash Pollard is being picked up along the way for three locations.

Pollard will be set the challenge of creating a yummy $5 meal which will be sold to fans in each location. All money raised will be donated to a nominated surf club in the local area.

The Heinz activation will be at Sydney destinations including Darling Harbour, Bondi Beach, Circular Quay, Metcash HO and Westfield Chatswood.

Truck stops

March 7 – St Kilda Beach (Beach Reserve), Melbourne
March 8 – Southbank Spillway, Melbourne
March 9 – Bendigo Market Place, Bendigo
March 11 – Little Malop Street Mall, Geelong
March 15 – Chadstone Shopping Centre, Melbourne
March 16 – Shepparton Marketplace, Shepparton
March 17 – QEII Square, Albury
March 18 – Sturt Mall Carpark, Wagga Wagga
March 21 – City Walk/Garema Place, Canberra
March 22 – Wollongong Central, Wollongong
March 23 – Darling Harbour (Druitt Landing), Sydney
March 24 – Bondi Beach, Sydney
March 30 – Circular Quay (East Circular Quay), Sydney
March 31 – Metcash HO, Sydney
April 1 – Westfield Chatswood, Sydney
April 4 – Wheeler Place, Newcastle
April 6 – Robina Town Centre (External Promenade), Gold Coast
April 7 – King George Square, Brisbane


OMD, Fuse for PR and Talent Management

Oxygen Marketing for activation

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