The township of Julbacken are back, and this time, they're preaching the choir, telling us why we should have an Aussie Christmas with Aldi.
Aldi, with creative agency BMF have continued the storyline from its Aldi Christmas launch in November, which told the story of small-town boy Johan, returning from travelling abroad, to his non-descript Eastern European village of Julbacken to share what he has learnt from his journey: the secret of the best Christmas ever. Which is, to make it Australian.
For part two of the campaign, Aldi has created eight separate 15 second television commericals, each of which features a Julbacken local taking you through a segment of a Christmas feast. A feast that could be yours if you head over to Aldi. Now, right now. No need to twist our arm.
Credits:
Executive Creative Director: Cam Blackley
Creative Director: Alex Booker
Art Director: Alex Booker
Copywriter: Mark Carbone & Philip Sicklinger
Planning: Christina Aventi
Managing Partner: Stephen McArdle
Group Account Director: Jonny Bucknall
Account Director: Aisling Salmaggi
Account Manager: Siena Shuttler
Designer: Lincoln Grice
Agency Producer: Jenny Lee-Archer & Mandy Payne
Director: The Glue Society (Gary Freedman)
Producer: Pip Smart & Ian Iveson
Executive Producer: Michael Ritchie & Pip Smart
Production Company: Revolver
Post Production: Method
VFX Supervisor: Jason Hawkins
Editor 15": Suga Suppiah
Music: Elliot Wheeler Turning Studios
Sound Production: Rumble Studios
DoP: Julian Hohndorf
Advertising and PR Director: Sam Viney
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