Tatted up elves with bad attitudes and a pimped out tricycle. What more can you ask for from Harley-Davidson?
#NiceToBeNaughtyPosted by Harley-Davidson Australia on Sunday, 6 December 2015
Harley-Davidson and 303Lowe team up this year to bring us a badass Christmas campaign that rebels against the sanctity of Santa.
The ad, supported through social content, features tatted up elves with moustaches who are fed up with making teddy bears and fluffy things. The little gents decide to go against Santa’s orders and pimp out a custom tricycle for a child on the bearded man's naughty list.
With over 400,000 views on Facebook in the first 48 hours, the ad will also play across Twitter and Instagram.
303Lowe Sydney’s head of digital innovation, Brad Morris said: “The tone of the content is very much reflective of the Harley-Davidson core ideals – that of freedom and youthful rebellion. We’re tapping into counter culture, which has become synonymous with the brand.”
People are encouraged to share with the brand why their child deserves the tricycle using the hashtag #itsnicetobenaughty.
Harley-Davidson is one of several companies to use social channels for its Christmas campaign this year. But one with moustached elves giving Santa the finger is sure to stand out from the crowd.