Created by Bastion Banjo, the campaign features former Australian Socceroos legend and Greyhounds As Pets ambassador Tim Cahill.
Greyhound Racing NSW (GRNSW) has launched a new campaign to promote its not-for profit initiative, Greyhounds As Pets (GAP).
The campaign, titled ‘Setting New Standards’, has been created by Bastion Banjo and features former Australian Socceroos legend and GAP ambassador Tim Cahill.
Cahill made his first public appearance for GAP on 30 June at the Greyhound Adoption Day at Lyne Park in Sydney’s East.
This was one of many such adoption days designed to bring education and awareness to the GAP program.
"Greyhounds are misunderstood and stigmatised by far too many people. We are extremely excited to have been appointed to this campaign and to be working with GRNSW to change perceptions and educate people about what wonderful pets they really make," Banjo managing partner Andrew Varasdi says.
Tony Mestrov, CEO of GRNSW, says the initiative is a "key plank" in the industry's commitment to rehome the retired racing dogs.
"The message we want to spread is simple and clear: ‘Adopt a Grey Today’. GAP is doing extraordinary work and we are delighted to have Tim on board to help us achieve our goal," Mestrov says.
Cahill recently adopted a greyhound by the name of Luna Moana. LUMO now lives on his family farm in Byron Bay.
"This campaign is an amazing opportunity to educate the public on the great work being done by GAP and what great pets greyhounds make," Cahill says.
"Seeing these beautiful animals adopted into loving homes is what I want to see most as a result of this fantastic campaign."
Cahill will front the advertising campaign encompassing digital, print and TV that goes live Wednesday 18 September in the Daily Telegraph and 15 second pre-rolls online.
Tony Mestrov (Chief Executive Officer)
Dr Alicia Fuller – General Manager, Greyhounds As Pets
Nick Babos (General Manager, Commercial & Marketing)
Brad Adam (Head of Media)
Alex Thomas (Head of Marketing)
Liam Tapper (Manager – Marketing and Digital)
Russell Feilen (Director – Another Great Idea Co.)
Ben O’Brien – Creative Director
David Jones-Hawke – Art Director
Andrew Varasdi – Managing Partner
Andrew Griffiths – Business Director
Scott Ferrier – Account Executive
George Sada – Head of Broadcast
Angelita Gandakusuma – Production Manager
Inyoung Hu – Design Director
Tim Casey – Retoucher
Production Company – Bastion Films
Colin Skyba – Director
Hannah Sidoti – Producer
Ivan Lentell – Editor
Chris Franke – Director