Greenpeace launches Australian TVC to make coal history

9 May 2019

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The brand film and TVC, produced by HelloFuture.TV, showcases the relationship between burning coal and climate change.

Greenpeace Australia Pacific has launched its Change is Coming TVC just weeks out from the federal election to highlight Australia's climate emergency.

The Change is Coming brand film and TVC, produced by HelloFuture.TV and voiced by Australian actress Isabel Lucas, showcases the relationship between burning coal and climate change.

It does this through highlighting the extreme weather and impacts that Australians are already experiencing; from bushfires to heatwaves, from droughts to flooding.

"Australia is experiencing a climate emergency and burning coal is a major cause. Australians are losing their homes and livelihoods to climate damage and as a country we are sick and tired of inaction by politicians," Greenpeace Australia Pacific CEO David Ritter says.

"Poll after poll shows Australians want clean air, clean water and clean energy. But never underestimate the power and determination of the Australian people. This advert tells the story of climate damage now - but also celebrates the future, because change is coming.”

In partnership with Greenpeace, video agency HelloFuture.TV facilitated the production elements of the four day shoot, including recreating a flooded living room in an outdoor pool.

"When Greenpeace approached us to be their production partner we were thrilled to lend our production services to such an important campaign," HelloFuture.TV director and founder Emily Bull says.

"Logistically this shoot was very tough but we love a challenge. From creating a flooded lounge room in an empty pool to
filming close to a coal-fired power station. We are really proud of what was created and hope that our leaders take notice."

The TVC is part of a wider TV and social campaign for Greenpeace to bring together people to shape a better for future for an Australia moving beyond coal to a future powered by clean renewable energy.

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