Golden Circle to launch a new sparkling juice product with new large-scale Cummins&Partners campaign.
Golden Circle is set to launch a new sparkling juice product with a large-scale campaign created by Cummins&Partners aimed at highlighting the unique positioning for Golden Circle Sparkling in a crowded category.
While Golden Circle is a household name, their new Sparkling range hopes to shake up the juice category with this new product innovation. It comprises of a new range of sparkling juice flavours, lightly carbonated that come in a variety of formats.
The campaign rolls out with a major TV campaign directed by Tony Rogers at Guilty, followed by additional TV edits, sponsorship of Dancing with the Stars, online versions, digital display and out-of-home.
Commenting on the campaign Sean Cummins from Cummins&Partners, says, “There are a lot of brands talking about sparkling and effervescence in the market at the moment but we have found a truly unique and charming way to dramatise a functional aspect whilst still paying homage to Golden Circle’s amazing history and heritage.”
