Fresh cut look for Victa campaign

15 October 2014

Advertiser: Victa
Creative Agency: Core

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Lawnmower specialist Victa has ramped up its promo efforts for its latest product by launching two TV ads.

The Australian brand, which was acquired by US firm Briggs & Stratton in 2008 for more than $20 million, worked with creative agency Core and production company We Are Content.

The two 30 second TVCs are airing as part of a national campaign in metropolitan and regional areas.

The commercial centres on two themes – the launch of Victa’s new 40V Lithium-ion powered V-Force+ range of garden and lawn equipment, and the 'innovative features' Victa has in its premium lawn mower range.

Speaking to AdNews, Victa marketing communications specialist, Carmelina Luppino, said the concept of family members versus the garden was a new approach which, combined with the zoom in and slow motion effect of leaves and lawn clippings flying, were designed to highlight the performance aspects of the 40V lithium-ion battery.


Campaign credits:

Client company: Briggs & Stratton Australasia

Brand: Victa

Clients: Laura Clarke, Marketing Communications Manager

Carmelina Luppino, Marketing Communications Specialist

Creative agency: Core

Director: David Jagoda

Production Company: We Are Content

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