Targona Zoo has kicked off its latest campaign with a television spot aiming to reinforce its positioning as being 'for the wild'.
Created by Whybin TBWA Sydney, the campaign is running parallel to Targona Zoo's elephant protection project in Thailand's Kui Buri National Park. The launch of the campaign featured an activation which saw the hands and footprints of keepers and animals imprinted on canvases, acting as a pledge for the care and conversation of animals. It is also being supported by a range of celebrities embracing the campaign.
Head to the Taronga Zoo website to learn more.