To celebrate its arrival into the golden years, Australian chocolate brand Cherry Ripe has launched its first campaign in years.
Developed by Droga5, the TVC aims to captivate the attention of the audience through the use of iconic fashion trends and home interiors, travelling back in time through the decades to Cherry Ripe’s inception in the 1920s.
Titled ‘Feeding the soul since 1924’, the ad showcases those moments you create for yourself to enjoy a Cherry Ripe, uninterrupted.
Neil Diamond’s legendary Cherry Cherry, provides the soundtrack to the ad, which launched on October 5th.
Credits:
Client: Mondelez International
Agency: Droga5
Media: Carat
