Finder and MKR judge Manu dish up new campaign

30 January 2019

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As part of the latest 10th anniversary season of MKR, judge Manu Feildel has team up with Finder for its latest campaign.

Finder has teamed up with MKR judge Manu Feildel to serve up its new campaign and show Aussies how to take control of their finances.

The 'Be a Finder' campaign is part of a partnership with Seven and was created with Red Engine Creative.

The push aims to encourage people to be a ‘Finder’ by doing their research and comparing when making financial decisions.

Finder CMO Malini Sietaram defines a 'Finder' as someone who secures the best possible deal.

“When deciding who we’d recruit as a Finder, we instantly thought of Manu,” Malini said.

“He’s a busy chef who’s always searching for the best dish, or looking for ‘the sauce’.

"Manu is also self-made. When he first moved to the UK, he taught himself to cook without knowing the language, and it’s similar with financial products - you don’t necessarily need to know the jargon to be able to educate yourself,” she said.

The campaign rolls out on TV, out of home and digital.

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