FedUni showcases "new era" of education

19 July 2016
 

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There is more to graduating than getting a piece of paper. Federation Uni is highlighting that its degrees go one step further.

The campaign, by Publicis Cubed, showcases FedUni's strength in providing effective education, pointing to the pwer of providing community support and rela world skills.

Publicis Cubed MD Mike Chuter says: “This new work showcases FedUni’s focus on enabling student success, no matter what their background, highlighting more than just their academic offerings and diversity.

“It demonstrates that FedUni’s unique approach to education produces graduates with the skills and experience to facilitate change in their lives as part of the Federation Generation."

The campaign will roll out over the next 12 months and will consistently appear in TV, print, digital, cinema, social media and outdoor. It is targeted to mature aged students, Year 11 and 12 students and their parents, and deferred students. 

 

Credits

 

Client - Federation University Australia

 

Director - Marketing, Advancement & Community Engagement- Jamie McDonald
Manager, Marketing & Communications - Phillip Crone
Marketing & Communications: Giuseppe Marino, Cindy McKenzie, Nick Corbett

 

Agency – Publicis CUBED

 

Managing Director & Strategy – Mike Chuter

 

National Head of Television – Vicki Lee

 

Producer – Danielle Wheelhouse/ Kyla Bridge

 

Creative Director – Ryan Petie

 

Art Director – Anna Fullerton

 

Copy Writer – Chalsie Mew

 

Account Director – Simmone Marchant

 

Account Manager – Lucy Appleyard

 

Production House – Finch

 

Director – Luke Bouchier

 

Director of Photography – Jordan Maddocks

 

Producer – Jackie Adler

 

Stills Photographer – Hugh Peachey

 

Production Coordinator – Annelise Hickey

 

2nd AC/Data – David Guest

 

Gaffer – Richard Turton

 

Audio Production – Gusto Studios

 

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