Fanta’s new out-of-Home campaign has transformed a JCDecaux outdoor panel into a unique Instagram-powered photo booth and instant selfie printer.
The snappy concept – created in partnership between Coca-Cola South Pacific, JCDecaux, UM and Ogilvy & Mather is a media first in Australia and was launched as part of the #FantaTastesLike campaign.
The custom built panel features a backdrop of playful characters and a riot of orange colour inspired by the taste of FANTA’s iconic flavour.
Passers-by are encouraged to snap a selfie against the regularly changing bubbly backdrop using their smartphone – and to share their image on Instagram via #FantaTastesLike.
By checking into the “Fanta Printergram”, participants instantly receive a high quality branded 6x4 print out of their selfie, direct from the panel.
The Fanta Photo booth is live at Pitt Street Mall in Sydney from 24 – 30 March 2015.
