Puma has enlisted Usain Bolt to join other half-naked bods in this new spot.
Half naked bodies and troublemakers make sport look inviting in Puma's latest ad.
The spot shows off the best of the best in exotic locations - the first work since Puma's brand repositioning from sport lifestyle to just...sport.
The video showcases iconic athletes in games of football, golf, motorsport and running, using Puma products to gain champion status, which then leads to hot tubs, apparently.
Created by JWT New York, the tagline is: “Forever Faster. Not fast. Faster.”
Socialites can also get on the hashtag scene with #ForeverFaster.
Agency: JWT New York