The second instalment of Mars’ “Enough Chocolate to Deal with Anything” campaign features an overly welcoming family
Mars Australia has released the second instalment of its “Enough Chocolate to Deal with Anything” campaign, ‘Kissers’, by Clemenger BBDO Melbourne.
The 15 second TVC features a new boyfriend meeting his partner’s parents, who declare themselves to be a family of kissers.
In emphatic fashion, the mother confidently plants a big kiss on the shocked man’s lips, and the father immediately follows suit.
The scene cuts to the boyfriend enjoying a Mars Bar, as the mother proclaims grandma’s arrival.
“Mars and Clemenger BBDO have designed the new brand creative to show Australians how the chocolate bar can provide the confidence they need to overcome any future awkward situations,” says Mars Wrigley Confectionary marketing director Suzanne Morrison.
The TV spot follows on from ‘Life Drawing’, and also launches across social, digital, out of home and six second bumper ads.