Much has changed since 1994. Has your creative?
Fairfax Media wants advertisers to get more creative with smartphone and tablet advertising, with the launch of its new trade campaign, 'Beyond the Banner'.
The campaign by With Collective highlights how much things have changed over the years through different hairstyles and the need for marketers to adapt to the times – the times where mullets no longer exist.
Fairfax media mobile commercial manager, Stewart Hayes, says: “This campaign highlights that small screens deliver large reach and that the Fairfax Mobile Network offers advertisers a world of opportunity far beyond the standard banner ad.”
The Beyond the Banner campaign, which includes two videos, commences today and will run across social media and trade platforms until 5 February.