I scream, you scream, we all scream for Snickers ice cream.
Snickers has released a deafening scream with a 15-second ad promoting Snickers ice cream.
Playing on the "I scream, you scream" rhyme, the ad shows a mom and son, a crab, a tattooed bodybuilder, his tattoo and the boardwalk caricature of a married couple all screaming at the beach.
Credits
Client: Snickers
Title: "Scream"
Creative Agency: BBDO New York
David Lubars: Chief Creative Officer, BBDO Worldwide
Greg Hahn: Chief Creative Officer, BBDO New York
Gianfranco Arena: Executive Creative Director
Peter Kain: Executive Creative Director
Eli Terry: Creative Director
Jessica Coulter: Creative Director
Amy Wertheimer: Group Executive Producer
Tara Leinwohl: Executive Producer
Kirsten Flanik: Managing Director
Susannah Keller: Global Account Director
Joshua Steinman: Account Director
Tani Corbacho: Account Manager
Annemarie Norris: Group Planning Director
Alaina Crystal: Senior Planner
Production Company: Gifted Youth
Fatal Farm: Director
Charles Papert: Director of Photography
Dal Wolf: EP / Managing Director
Anthony Ficalora: EP of Production / HOP
Alistair Walford: Staff Producer
Alana Mitnick: Producer
Editorial: Rock Paper Scissors
Helena Lee: Executive Producer
Leah Carnahan: Post Producer
Christjan Jordan: Editor
Pieter Viljoen: Assistant Editor
Post-Production Effects: MPC
Camila De Biaggi: Executive Producer
Alan Bibby: Creative Director
Ed Chapman: VFX Supervisor
Seif Boutella; Technical Director
Dorian Douglass: Producer
Marcus Wood: Head of 2D
John Shafto: Flame Artist
Mix Studio: Lime Studios
Joel Waters: Engineer
Susie Boyajan: Producer
