No two days are the same on a surfboard. Samsung Mobile's new arty spot marks its partnership with the ASP.
Every day tackling the waves is different - every day is a first.
Celebrating its move to become the first global partner of the Association of Surfing Professionals, Samsung Mobile has launched a new film showing the emotional side of the sport.
Surfing greats, such as Kelly Slater, Stephanie Gilmore, Gabriel Medina, Mitch Crews and Johanne Defay feature in the spot.
The campaign, created by 72andSunny, Amsterdam, marks the launch of the US leg of the 2014 ASP World Tour.
Every Day Is Day One was directed by Mark Molloy via Exit Films Melbourne and Smuggler London.
Agency: 72andSunny, Amsterdam
ECD: Carlo Cavallone
Production companies: Exit Films Melbourne/Smuggler London
Post Production: Glassworks Amsterdam
Editing: Marshall Street Editors