Ever dreamed of living in the Ikea catalogue?

25 August 2014
 

Creative Agency: The Monkeys

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Now you can. Airbnb partnership sees Ikea Sydney invite families to sleepover.

Ever dreamed of living in the idylic scenes of the Ikea catalogue, everything neatly arranged and beautifully styled? Now you can.

Ikea partnered with Airbnb to invite three families to spend the night in the store as part of a promotion to show off its ranges.
Let's hope it's not like Night at the Museum and everything comes alive after dark.

Kristin Bengtsson, marketing manager for Ikea Australia, said: “At Ikea we like to do things a little differently. This year we’re turning the spotlight on our bedrooms and bathrooms, where we begin and end every day, so to celebrate the launch of our new year and the 2015 catalogue, we’re truly excited to be collaborating with Airbnb and our agency partners, The Monkeys and Mango, to create this experience.”

Here's the listing: airbnb.com.au/airbnbatikea. Entries close 5pm tomorrow (26 August).

 

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