Creative agency Engine has partnered with MS Queensland to launch a state-wide pro bono campaign to drive positive change for people suffering from multiple sclerosis.
MS Queensland and creative agency Engine have developed a new campaign to create awareness and better lives for people suffering from multipal sclerosis (MS).
With the campaign's launch, MS Queensland aims to get more people engaged in its activities and donate, as well as understand the disease's impact.
The ad shows a young woman running in sportswear and ends on an unpleasant note; revealing she suffers from multiple sclerosis.
“We’ve been truly touched by the outpouring of support from within the MS community. Despite the campaign not being ‘feel-good’ in nature, it has resonated strongly with the very people that live with this devastating disease and we hope it resonates with those who can do something to help,” Engine creative director Kory Acavoy says.
The pro bono campaign also features executions showing various people swimming, cycling and running towards their respective fates – a wheelchair and sight dog; a hospital; and an ambulance – highlighting MS’s ability to stop you in your tracks.
“MS QLD achieve so much with limited resources, so we wanted to lend a hand by leveraging our industry relationships to help us increase awareness and create positive change for a very deserving cause,” Engine managing director Tim Weger says.
The ad will be featured across TV, digital and outdoor.