Spotify launches first Instagram campaign
Spotify Australia has rolled its first Instagram campaign - indeed, the first of its kind anywhere in the world for the streaming service, incorporating the hashtag #spotifysummer.
The campaign, which runs until the end of this month, is designed to rally further interest from the 15 to 24-year-old music fans across Australia by calling on them to keep hold of their summer memories.
A series of five, playful creatives focus on various 'memories': post-festival inertia, the beloved Aussie road trip, as well as nights of music-induced passion.
“Paid social media campaigns will play an increasingly important role in Spotify Australia’s marketing strategy throughout the rest of 2015,” said Serena Leith, ANZ marketing director.
Media planning and buying by Switched On Media.