The feelings of loss, guilt and regret are the focus of the latest campaign for the Victorian Responsible Gambling Foundation.
The campaign created by McCann Melbourne, titled ‘BetRegret’, features the experiences of real Victorian gamblers and aims to strike a chord with anyone who gambles, particularly during the Spring Racing Carnival.
The concept of the campaign centres around research that shows the more frequently people gamble, the more likely they are to develop a problem, however most at-risk gamblers don’t believe their gambling behaviour is risky and tend not to monitor their own gambling.
This latest campaign comes as an ex-gambler turned gambling reform advocate lodged a complaint with the Advertising Standards Bureau (ASB) saying an ad created by Whybin\TBWA Group Sydney for the TAB was normalising gambling.
Agency: McCann Melbourne
Executive Creative Director: Pat Baron
Senior Writer: Andrew North
Art Director: Dave Budd
Managing Director: Adrian Mills
Group Account Director: Alec Hussain
Senior Account Manager: Danielle Pollock
Agency Producer: Chelsea Nieper
Editor: Nathan Mallon
Production Company: Suitcase Murphy
Producer: Simone Adamson
Director: Sarah Jane Woulahan
Sound: Front of House
Client: Victorian Responsible Gambling Foundation
CEO: Serge Sardo
Manager, Community Education & Prevention: Simone Martin
Campaign Advisors: Nicholas Carrington & Louise Purcell
Media: Mitchell’s
