If your name is Donna, Don or Donatella? You could be the star of a new ad campaign from Don Smallgoods.
Don Smallgoods is reintroducing itself to the nation this week with a new campaign from DDB Group Melbourne.
As part of the campaign, the FMCG business is looking for every man, woman and child in Australia that goes by the name ‘Don’ (Donnas, Donatellas and Don Juans, too).
DDB Melbourne creative director Glen Dickson says: “I know what it’s like to be held back by an unfashionable first name But all that’s about to change for The Dons of Australia. Their ship’s finally come in. And it’s full of meat.”
And once they find them? These fortunately named individuals will have the chance to be the new faces of the brand.
Cathy Bertoncello, Don Smallgoods marketing director adds: “Don is an iconic Australian brand that has become a part of Australian culture. So much so we wanted to take the next step and celebrate this connection. But we also wanted to retain the tone of voice people have come to enjoy over the years. It’s the beginning of a new chapter for us.”
So – are you called Don? Maybe Donna? Sign up here for your shot at meat related fame and glory.
Credits
Client – DON Smallgoods
Paul Mealor – Managing Director
Cathy Bertoncello – Marketing Director
Jane Edmonds – Brand & Communications Marketing Manager
Agency – DDB Group Melbourne
Dion Appel – Managing Director
Glen Dickson – Creative Director
Brett Edwards – Senior Art Director
Anna Stickley – Copywriter
Tuesday Picken – Head of Onscreen
Luke Osborn – Business Director
Blair Panozza – Business Manager
Ian Forth – Executive Planning Director
Paris Paphitis – Planner
Tribal Worldwide – Website Production
Film Production
Production Company – The OTTO Empire
Director – Justin Reardon
EP – Jo de Fina
Producer – Sophie Woods
DOP – Joel Betts
Editing – David Whittaker & Marty Gilchrist
Sound – Gusto Music, Colin Simkins
Composer – Scott Langley, Nylon Studios
Music Producer – Karla Henwood, Nylon Studios
Casting – Fiona Dann, Casting Sugar
Melissa Simpson
Corporate Communications Director | DDB Group Australia
