Defence Force goes mobile-first with Havas

4 April 2017

Advertiser: Australian Defence Force
Creative Agency: Havas Worldwide Australia

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Australian Defence Force launches “authentic and immersive” 360 campaign with Havas Sydney.

The Australian Defence Force (DFR) has kicked off its largest interactive recruitment campaign to date.

Working with its agency of record, Havas Sydney, the '360' campaign features a fully integrated 'mobile-first' initiative and highlights the progressiveness of the army through different soldier's stories.

Director Military Recruitment, Group Captain Kaarin Kooij said: “The campaign demonstrates beautifully, that the Australian Army is a modern, technologically advanced employer.

“In the ADF our people are our biggest strength. This campaign acknowledges this by sharing the personal, real-life stories of Army members. By sharing their individual Army experiences they’re helping us to start a conversation with potential candidates about the range of rewarding, professional Army career opportunities on offer.”

Havas Sydney ECD Seamus Higgins says the agency utilised the full capabilities within Havas across strategy, digital and social, to develop an “authentic and immersive” experience, aimed at helping them reach and engage the next generation of recruits.

The campaign will run across cinema, TV and print, as well as digital and social channels.

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