Spanning across sport, culture, history and day-to-day life, DDB's latest work reminds us of the spirit of Aussie mateship.
Westpac has launched its latest work, focusing on the Australian spirit of mateship and people helping people.
The ad shows different moments in Australian history, starting with the construction of the Sydney Harbour Bridge, where people have helped one another.
The video is accompanied by the iconic David Bowie song "Heroes", with the tagline, 'Help when it matters. It's what Australians do' appearing in the final seconds.
The theme of the ad is designed to link back to Westpac’s brand promise of helping in the moments that matter.
“As Westpac enters its third century, we want to continue the essence of our Proudly Supporting Australia positioning, while drawing on what makes us truly Australian,” Westpac Group head of brand advertising and media Jenny Melhuish says.
“For Australians it is this unique spirit of helping one another that makes us special. As the nation’s oldest company and first bank, Westpac has played a role in the lives of many Australians for more than 200 years – whether it is helping people buy a home, save for a family, start a business, or in times of emergency or natural disasters."
DDB managing partner Chiquita King says the ad is a perfect example of DDB's belief in emotionally driven work.
The creative launched nationally across TV, digital, out of home and social.