Dare to dream with Djokovic and ANZ

15 January 2016

Advertiser: ANZ Banking Group

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Life is not only about tennis, it’s about banks too.

Djokovic and ANZ have teamed up for another year in promotion of the Australian Open with a new ad about energy.

The two-minute spot is all about Djokovic’s life, love, vision and motivation. The clip even includes his wife, highlighting the tennis player’s romantic side. It’s very touching, and then you remind yourself this is how he makes the big bucks.

He says, “It’s all about basically defining what you really want to do and what makes you happy” and positions himself as more than just the world number-one tennis player.

Don’t worry Djokovic, we know you aren’t just a tennis player. You are an ANZ ambassador too.

Credits:

TVC – Whybin TBWA
Executive Creative Director - Paul Reardon
Creatives - Jim Taylor & Andy Lish
Agency Producer - Janine Wertheim
Regional Group Head - Ricci Meldrum
Production - Mustard
Director - Matteo Bonifazio
Producer - Matt Hichens

PHD: Media
Simon Lawson - Group Business Director
Tania De Fazio - Investment Planning Manager
Sasha Neame - Investment Planning Director
Simon Pickering - Communications Planning Director

Octagon – Content
Strategy & Creative Lead: Adam Hodge
Talent Management Lead: Ben Hartman
Account Service Lead: Shabaz Hussain
Production: Milkmoney
Director: Ethan McLean
Executive Producer: Matt Taylor
Producers: Lou Quill, Rebecca Shawyer, Charlotte O’Rourke

OOH and Digital: Dave Clark
Dominic Guthrie: General Manager, Australia
Andrew Martin: Regional Business Director, Asia
Spencer Bliss: Creative Director
Jeremy Yang: Senior Creative
Clive Brunskill: Photographer

Social and PR: Spark Communications
Strategy – Tony McKay and Tim Broxup
Creative Director – Georgia Bainbridge
Account Director – Tim Broxup
Photography – Aleksandar Jason

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