Dancing aprons are the star of Ikea’s latest work

5 May 2017

Creative Agency: The Monkeys
Media Agency: Mindshare (NSW)

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Animated Ikea products are again the stars of the brand’s campaign. by The Monkeys.

Ikea is making aprons dance in its latest work under the brand platform 'The Best Day is Everyday'. 

The campaign, by The Monkeys, is Ikea's winter push to get customers in store.

Directed by Jonny & Will at Blinkink, the campaign introduces audiences to some colourful new characters.

The Monkeys co-founder and CCO Scott Nowell says: “Telling a charming story around Ikea’s unique range of products in a fun and engaging way, this latest campaign helps Australians to rediscover the simple joy to be found in everyday life at home.”

The first campaign introduced dancing utensils in 2016.

Ikea Australia country marketing manager Kristin Bengtsson adds: “For time poor parents weekday dinners can be a bit stressful, if you’re not organised. This charming film shows how, with a well-organised kitchen, we can turn this everyday task into a happy moment together with our kids.”

It will broadcast across TV and online and will be supported by Ikea owned channels.

Client: IKEA Australia
Country Marketing Manager: Kristin Bengtsson
Country External Communications & Media Manager: Peter Moore
Marketing Communications Specialist: Joanna Roberts
Interior Design Leader: Christine Gough
Interior Design Leader: Melissa McInnes

Agency: The Monkeys
Chief Creative Officer: Scott Nowell
Creative Director: Barb Humphries
Senior Copywriters: Tim Pashen & James Harvey
Group Content Director: Humphrey Taylor
Senior Content Director: Kelly Howard
Senior Content Manager: Lauren Shelley
Head of Planning: Michael Hogg
Planner: Charlotte Marshall
Head of TV: Thea Carone
Senior Producer: Penny Brown

Media Agency: Mindshare

Production House: Blinkink & FINCH
Director: Jonny & Will
Executive Producer: Bart Yates & Corey Esse
Producer: Kev Harwood
Line Producer: Marge McInnes
Production Manager: Daisy Bray
Storyboard Artist: Jamie Coe
Model Maker/Puppeteer: Alexander Berchert
Set/Layout Design: Arthur de Borman
DOP: Lachlan Milne
Puppeteers: Jonny & Will and Alexander Berchert

Edit House: The Editors
Senior Producer: Daniel Fry
Editor: Ryan Boucher

VFX: Finch Post
VFX Producer: Hazel Gibson
Head of VFX: Andy Timms
On-Set VFX Supervisor: Quade Biddle
VFX Artist: Jonte Wendt
Grade: Tristan La Fontaine

Sound House: Song Zu
Sound Designer: Abby Sie
Music Composition: Ramesh Sathiah
Executive Producer: Katrina Aquilia
Music Licensing: Level Two
Track: Boyfriend, Confidence Man

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