Curtis Stone is back on screens, promoting fresh food and a partnership between Coles and taste.com.au
Coles has a new ad promoting its partnership with taste.com.au, with celebrity chef Curtis Stone giving the service a shout-out.
At the start of December Coles and News Life Media announced a new deal between taste.com.au and Coles, whereby users on the recipe site could create shopping lists and with the click of a button transfer that list to Coles' online ordering service.
Then users could have the ingredients delivered quick-smart, and get cooking.
With the new partnership now bedded down, Coles has got to work promoting the service, with Stone promoting a good Aussie steak and the new service in a new TV commercial. The campaign will also run on radio.
The ad itself plays on themes on summer and freshness, using them to promote its fresh ingredients.
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