CUB goes for Brownlow glitz and glamour

23 September 2014

Creative Agency: Clemenger BBDO (Melbourne)

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After a sophisticated beer? Look no further than Crown's Golden Ale.

Carlton United Breweries is hoping the glitz and glamour of Brownlow night will rub off on its new product launch, Crown Golden Ale, which it says has been designed to appeal to consumers looking for "premium choices and sophistication".

Shot in-camera by Curious Film rather than using CGI, the TV ad debuted last night during the Brownlow Award ceremony on Seven and offers an abstract insight into the world of making a premium beer.

The new product will be rolled nationally out on 1 October, with CUB also keen to plug the new product during the Spring Racing Carnival.

It also recently clinched an extension of its partnership with the Melbourne Cricket Club, which will see CUB remain the official beer and cider supplier at the Melbourne Cricket Ground for another decade.

Credits

General Manager – Insights & Capability: Tim Ovadia

Brand Manager: Scott Tindall

Assistant Brand Manager: Genna Nibaldi

Clemenger BBDO Melbourne

Creative Chairman: James McGrath

Executive Creative Director: Ant Keogh

Creative Director: Dave Klein

Group Account Director: Adam Kennedy

Account Manager: Khia Croy & Kate Barnes

Executive Producer: Sonia von Bibra

TV Producer: Tania Jeram

CURIOUS FILM

Director: Ash Bolland

Producer: Tara Riddell

General Manager: Pete Grasse

DOP: Lachlan Milne

Art Director: Tom Churchill Brown

SFX: Dan Oliver

Head Model Maker: Geoff Kemmis

 

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