After a sophisticated beer? Look no further than Crown's Golden Ale.
Carlton United Breweries is hoping the glitz and glamour of Brownlow night will rub off on its new product launch, Crown Golden Ale, which it says has been designed to appeal to consumers looking for "premium choices and sophistication".
Shot in-camera by Curious Film rather than using CGI, the TV ad debuted last night during the Brownlow Award ceremony on Seven and offers an abstract insight into the world of making a premium beer.
The new product will be rolled nationally out on 1 October, with CUB also keen to plug the new product during the Spring Racing Carnival.
It also recently clinched an extension of its partnership with the Melbourne Cricket Club, which will see CUB remain the official beer and cider supplier at the Melbourne Cricket Ground for another decade.
General Manager – Insights & Capability: Tim Ovadia
Brand Manager: Scott Tindall
Assistant Brand Manager: Genna Nibaldi
Clemenger BBDO Melbourne
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Creative Director: Dave Klein
Group Account Director: Adam Kennedy
Account Manager: Khia Croy & Kate Barnes
Executive Producer: Sonia von Bibra
TV Producer: Tania Jeram
Director: Ash Bolland
Producer: Tara Riddell
General Manager: Pete Grasse
DOP: Lachlan Milne
Art Director: Tom Churchill Brown
SFX: Dan Oliver
Head Model Maker: Geoff Kemmis