Cricket Australia is getting on board with the current trend of diversity in advertising.
M&C Saatchi has launched a campaign for International Cricket, aiming to showcase to love affair Aussies have with the game that stops the nation.
The campaign highlights an abundance of Australians from all walks of life - young and old, male and female, city to country, and from a variety of cultures, united in their passion for Australia’s cricket teams.
M&C Saatchi Melbourne ECD Paul Taylor says: “Unlike our other national sports teams, our cricket team doesn’t have a nickname. They’re just Australia. Because the 11 players on the field don’t just represent themselves; they represent all of us. So this summer, we wanted to show that the whole country is taking on South Africa, Pakistan and New Zealand.”
The campaign will be delivered across multiple platforms including TV, press, outdoor, digital, social and radio.
Client: Cricket Australia
General Manager, Media, Communications & Marketing: Ben Amarfio
Head of Marketing: Sonia Bijelic
Marketing Manager: Panayiota Ward
Creative Agency: M&C Saatchi Melbourne
Managing Director: David Dahan
Executive Creative Director: Paul Taylor
Creative Team: Paul Taylor, Tony Banks
Senior Broadcast Producer: Jessica Norton
Strategy Director: Lucy Cochran
Account Directors: Adam Brami, Pia Christiansen, Sarah Bailey
Designer: Adriano Russo
Production Company: NB Content
Directors: Adam Ciancio and Oliver Waghorn
Exec. Producer: Sheridan Wadelton
Directors of Photography: Cesar Salmeron and Aaron Farrugia
Photographer: Josh Robenstone
Sound: Phil Kenihan
Music: Dmitri Golovko
Media Agency: Mediacom