Coopers is using Billy Joel's hit song "Just The Way You Are" to show the beer is committed to consistency.
Coopers Brewery has turned to the big screen as part of a national campaign to promote its iconic beer Coopers Sparkling Ale.
A new advertisement, produced by Adelaide advertising firm KWP!, will be shown in cinemas around Australia over the next nine weeks.
The Sparkling Ale campaign will work across digital, print and outdoor, featuring the messages Hasn’t, Couldn’t, Wouldn’t and Unchanged and Family Owned Since 1862.
Coopers sales and marketing director Cam Pearce says the campaign was designed to underline the history, quality and consistency of Coopers Sparkling Ale, which was one of the first beers brewed by Thomas Cooper in 1862.
“Our commitment to quality and consistency hasn’t changed for over 150 years,” Pearce said. “We’ve never compromised on quality, and never could, and we wouldn’t change a thing.
“Coopers Sparkling Ale is a beer that has stood the test of time and is still being enjoyed by consumers the world over today."