Meet Joan, she's on social with her very own LinkedIn profile. Joan is a super sorted office manager. She's also a fictitious character.
For the first time Office Choice has introduced a virtual brand ambassador to bring its new tagline 'Consider it Sorted' to life.
The campaign features Joan assisting office staff with crucial issues around the work place. No matter what the query, Joan can sort you out.
“Our new tag line is attributed to the sentiment of reliability and its tone is a reflection of our cheeky attitude and brand personality. Sorted. It’s the Australianism for getting things done,” explains Office Choice marketing manager Diana Di Cecco.
It doesn't end there...
If you'd like to get in touch with Joan ping her an email with your office woes at firstname.lastname@example.org. As a solutions provider, Joan will “provide a suggestion that is likely to be semi-practical", says Cecco.
The campaign will run across TV, radio, print, digital and social media.