Commbank catches fraudsters while customers catch sleep

20 May 2019

Advertiser: Commonwealth Bank
Creative Agency: M&C Saatchi (NSW)

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CommBank worked with M&C Saatchi to create a digital world demonstrating the bank's fraud protection credentials.

CommBank worked with M&C Saatchi to create a digital world demonstrating the bank's fraud protection credentials.

The campaign champions CommBank as security specialists fighting for its customers in the ever-evolving battle against fraudulent security risks with the latest technology to scan customer accounts for suspicious activity 24/7.

To bring the work of CommBank’s security teams to life, M&C Saatchi, alongside Collider director Daniel Askill and ALT VFX, built a microchip city where rogue fraudsters are taken down in-between giant processors and glowing data streams.

"The CommBank fraud teams are highly motivated and seriously impressive," M&C Saatchi Group creative director Andy Flemming says.

"We wrote the spot after meeting them and hope they’re as happy with it as we are. Daniel Askill, ALT and Rumble pulled out the stops and crafted an incredible world right up until the final moments. I’m still geeking out, to be honest."


 

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