Colorsteel wants Kiwis to be proud of their homes

7 November 2018

Creative Agency: DDB (New Zealand)

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Embarrassed of your home? Colorsteel has the answer.

Colorsteel is promoting the importance of building a home to be proud of in a campaign with DDB NZ.

The 60-second spot features one story of two young lovers where the girl is ashamed to show her boyfriend her real home. The spot positions Colorsteel roofs as the centrepiece of a beautiful home that not only transforms the way your home looks, but also the way it feels and how you feel about it.

NZ Steel’s Head of Marketing Sarah Pepworth says, “The campaign emphasises how a roof can make the difference in a home to be proud of. A particular focus for us has been around creating deeper emotional connections with consumers.”

“We wanted to convey that when you use Colorsteel you’ll have the kind of home you would be proud to call your own,” DDB NZ Lead Business Partner Kate Lines says.

Credits:

NZ Steel’s portfolio COLORSTEEL®

Head of Marketing – Sarah Pepworth

Marketing Manager – Natacha Clark

Brand Manager – Laura Clark

 

Agency: DDB NZ

Executive Creative Director: Shane Bradnick

Creative Director: James Connor & Christie Cooper

Group Account Director: Kate Lines

Senior Account Manager: Rachel Parker

Planning Director: Rupert Price

Executive Producer – Judy Thompson

Agency Producer: Claire Colohan

Production Company: Goodoil

Director: Fiona McGee

Business Director: George Mackenzie

Executive Producer: Mark Foster

Producer: Claire Richards

DOP: Rob Marsh

Editor: Mark Burnett c/- The Editors, Sydney

Post Production Company: Blockhead

Post production online: Blockhead

Composer: Peter van der Fluit, Liquid Studios

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